As a designer, I find it important to highlight the user experience instead of developing solely functional products, and believe that an understanding of the user and context is essential to creating intelligent, useful, and novel products that enhance existing processes and experiences. To achieve this, I use both the physical and digital world to create meaningful and personal experiences between the user and the product.
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Having been raised in a home with two cultures in the diverse city of Amsterdam has allowed me to experience different customs and values. This gives me unique insights into users and the ability to empathize with their needs and wants.
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My work approach is very hands-on: I enjoy working in multidisciplinary teams. I value making prototypes throughout the design process in order to provide frequent evaluation and opportunities for improvement of the final output. By combining different techniques and 2D with 3D, I like to explore new possibilities in the design and prototyping process.