Dynamic Wayfinding


Passengers are required to be at the airport on time for their flight. Disruptions in their journey to the airport can be experienced as stressful and dangerous, especially when there are no alternatives or solutions provided.


The Kiss and Ride at Schiphol Airport in Amsterdam faces capacity and congestion problems. Congestion can cause dangerous situations if Schiphol management feels they have lost control, and can increase stress and insecurity levels for arriving passengers.


By improving the landside connectivity of the Kiss and Ride, insecurity and stress levels of passengers can be reduced. The creation of a tool for airport management to relay information and alternative routes to users will provide additional control and reduce unsafe situations.


The design proposes the use of a dynamic wayfinding system to provide instant updates about traffic levels and to show alternative routes in case of disruption to drivers on route to the Kiss and Ride.


Master thesis at Schiphol Airport Amsterdam. Read here.

Concept sketch of dynamic signage

First iteration of design used for user testing

Observational study on location

parts of the sign are dynamic to provide information accordingly

sensors measure data to link it with the signs

Air travel comes with many responsibilities for both the airport and passengers. One of the responsibilities for passengers is to be at the airport on time, while the airport is responsible for offering the best services to support the passengers on their journey. This includes the provision of products and services for easy and reliable landside connectivity, and, in case of delays or disruptions, providing passengers with alternatives to be able to catch their flight on time.

The Kiss and Ride at Schiphol faces capacity and congestion problems which result in an increase of the stress level of the passengers. The thesis proposes the use of a dynamic wayfinding system to ensure that drivers are well-informed about the traffic situation at Schiphol. Additionally, the signs can be used to redirect drivers in case of disruption at the Kiss and Ride.

The design consists of two parts: dynamic traffic signs and sensors. The sensors measure the number of cars and their speed of travel to provide an indication of the congestion level in the respective area. The dynamic signs are used to provide up-to-date information about alternative routes to drivers. The main benefit of the system is that Schiphol staff can take control in case of congestion or disruption. As a result, unsafe situations can be prevented and stress levels of passengers arriving by car can be reduced by providing alternative routes.

Flow and user group analysis

You can contact me at



© 2020 Petek Tezcan